BookitList - Sir David Attenborough Joins Forces With Prince William To Create The "Nobel Prize For Environmentalism"

Sir David Attenborough Joins Forces With Prince William To Create The "Nobel Prize For Environmentalism"

Spearheaded by living legend and Britains favourite nature and wildlife activist David Attenborough with the aid of Prince William, the search is on for 50 solutions to some of the world's most serious environmental problems.


The aim is to eradicate or begin the process of crushing these problems by the year 2030. £50m will be awarded over the next decade as incentive for creative minds to find solutions to these issues.


Prince William said: "The Earthshot prize is really about harnessing that optimism and that urgency to find some of the world's solutions to some of the greatest environmental problems," he told the BBC. Anyone could win,he explained, as he called for "amazing people" to create "brilliant innovative projects".

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These goals or "Earthshots" as they've been branded are to...


  • Protect and restore nature
  • Clean our air
  • Revive our oceans
  • Build a waste-free world
  • Fix our climate

In speaking to Radio 4, Prince William stated:


"We hope that this Earthshot Prize reaches everyone around the world...


... From communities, schools, right up to banks, governments, corporations - anyone and everyone is a part of this and anyone could find the solutions that we need. There's a lot of people wanting to do many good things in the environment and what they need is a bit of a catalyst, a bit of hope, a bit of positivity that we can actually fix what's being presented"

How Can You Help Mother Earth In Your Travels?

There are more and more wildlife and nature friendly means of travel. Some holidays give a % of the proceeds to charities entered around nature and wildlife, and some activities such as the Elephant sanctuaries in the North of Thailand help sustain the wildlife directly. Safari's have become more eco-conscious and much of the money goes to protecting the animals, providing veterinary aid and stopping poachers from prying on the beautiful creatures that inhabit the land.


Check out some of the most wonderful and eco-conscious trips into nature and wildlife here.

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